WHO-HD and AAI are Working Together to Increase Agribusiness News Across the State

The Agribusiness Association of Iowa exists to advocate, communicate and educate on behalf of the professional agribusiness industry.  The education component of AAI’s mission statement is two-fold; inform our members of the latest regulations and industry happenings, and educate the public about the importance of Iowa’s agriculture industry and clear their misconceptions.  Reaching out to the general public has proved to be a very difficult task, which is why AAI is very excited to announce an unprecedented opportunity.

The Agribusiness Association of Iowa is producing two daily, three minute Agribusiness Report segments that air on WHO-HD, new channel 13.  The report will cover markets, market analysis, agribusiness news, etc. and is anchored by Ken Root.  The Agribusiness Reports air at 5:50 a.m. during Today in Iowa and at 12:50 p.m. during the Channel 13 News at Noon.  The daily reports and additional agribusiness news can also be found on TV-13’s website at: www.whotv.com/news/agriculture/.

“This isn’t news just for farmers,” explains WHO-HD President and General Manager Dale R. Woods.  “This will be information that impacts a significant and important sector of Iowa’s economy with tentacles to many others.  We are fortunate to have the incredible agricultural and broadcast experience of Ken Root to condense and make sense from the volume of information.”

“This is an unprecedented opportunity for Iowa agriculture,” said Laura Sinnwell, AAI Communications Director.  “Not only do we have the opportunity to inform the ag industry as a whole, but we also have the ability to clear misconceptions held by the general public.”

Through the daily show, WHO-HD 13’s DTV channel and their website, this new endeavor has the ability to reach people in Central Iowa, across the state and nation.

Critical analysis and feedback is important to tailor the TV segments to Iowa’s agribusiness audience.  Please email Ken Root ([email protected]) or Laura Sinnwell ([email protected]) with any input or programming ideas.